In the 12-volt world, how important is a brand? Well, let’s start at the beginning…what is the vision of your store or your products? Recently I have noticed two brands that seem to be taking “brand” to the next level. These two brands are Hybrid Audio and McLaren Sound Systems. You might be saying to yourself, wow those are two are very different companies. But are they? Two things they have in common is “brand”. Let’s ask Mr. Google, “what is the meaning of brand”?
“A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising.”
Here is a quote from the main page of www.hybrid-audio.com:
“Welcome to the world of Hybrid Audio Technologies, where high-end mobile audio loudspeaker development is our passion. We appreciate that your time is very valuable and sincerely thank you for your interest in our ‘new generation of in-car audio’!
We hope that you find your visit to this website both satisfying and informative, and trust that Hybrid Audio Technologies will be your speaker brand of choice.”
Scott E. Buwalda – Founder
Is he selling products or the brand of his products, the founder Scott E. Buwalda knows exactly what his vision is for his company! Their website is dedicated to sharing the passion for audio and competing at the highest level of car audio competitions. I am going to show a few links to highlight this:
These two stories show that their customers are part of the Hybrid Audio Family…from an outsider looking in, I see a passionate company and customers sharing their passion through mobile audio.
McLaren Sound Systems has a long history of manufacturing products dating back to 1994, but they seemed to focus on producing many profitable items for the retailer, online pricing and are very active on social media by attending car shows and have tons of McLaren family photos.
I am not comparing products or price points; I am just talking about the brand they present when selling/marketing their products.
Many car audio manufacturers have no idea what they are…if you remember the late 90s of Rockford Fosgate, with their “white wolf” advertising program, one of their advertising moto’s was “if you’re scared, stay on the porch” and “Rockford Fosgate, for those of you who like too much, is just right”. These examples have a crystal-clear message and the customer understands the brand in these two statements.
What is your brand for your store or products you sell?
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