Is Your Store Losing Money and Not Even Knowing It?: In a past article, “Give Them Something Alexa Can’t”, we talked about why people are buying from Amazon and some strategies to combat them. But during these times, people have … Continue Reading →
Music In The Car- What’s the big deal?
As humans beings, we have put stereos in everything…even places where you would never think you can add music. The home and car all obvious examples but what else: Toolboxes … Continue Reading →
Retail, has it really changed in 2015?
In the past year I have attended a handful of courses and read dozens of articles about the changes “in retail”. This term is thrown around a lot these days, … Continue Reading →
Excitement and Growth – Haven’t heard that in a while?
Many of us have been to a local Sound Off or loudest car event of some shape or form. Some people say, “meters never lie, loudest car wins, it just … Continue Reading →
New Speakers = No Bass?
Premium speaker installation, what is this you speak of? I got an email from an installer, sorry mobile electronic technician, stating he pulled off a door panel on a 2014 … Continue Reading →
Amplifier/DSP/EQ in one chasis?
I often get asked, “I want to upgrade my factory stereo, where do I start ?” This is a very subjective question. Many people will say the head unit. Let’s … Continue Reading →
Slim Woofers = BIG woofer performance?
Is it possible to get big woofer performance from a slim woofer? Slim woofer technology has been out for over 12 years, has it evolved like other technologies? Why has … Continue Reading →
Apple Carplay – Car Audio 2.0?
It’s been roughly four months since Carplay officially released to the first Apple launch partner Pioneer Electronics. How has this impacted the aftermarket 12-volt retailers? Has this feature been a … Continue Reading →
Digital music for the your car?
Remember when you had the case of mixed tapes in your vehicle? Then we went to the space-saving design called “CDs”? Let’s not forget to mention the “CD Changer,” … Continue Reading →
CES 2015 – Consumer Electronics Show in Las Vegas, Nevada
This year’s Consumer Electronics Show was exciting for the first time in years. It seems some aspects of the 12-volt market are shrinking, but new markets are emerging. OEM manufacturers … Continue Reading →