What Does Your Brand Say About You and Your Business?: In the 12-volt world, how important is a brand? Well, let’s start at the beginning…what is the vision of your store or your products? Recently I have noticed two brands … Continue Reading →
What are you doing to Promote the Car Audio Industry?
When you read the title “promoting the car audio industry,” sounds like a simple statement but is it? If we asked what are you doing to promote the industry, not … Continue Reading →
K40 Electronics Partners With Canadian Mobile Electronics Retailers!
Mobile Electronics Vendor of the Year offers highly profitable and reliable radar/laser products backed by 24/7 dealer support services and staff experts directly to independent retailers October 17, 2017, Elgin, … Continue Reading →
What Does Your “Brand” Say About Your Company?
When you hear names like Sony, Nike or Gatorade, we know exactly what these products represent. Sony, we think of video products or the iconic yellow Walkman. Nike, we think … Continue Reading →
We’re Witnessing the Full Cycle of Car Audio Competitions
Scott Buwalda took time out of his busy schedule to write an article on his observations on the current Competition Scene Around North America and a broad-spanning the past 30 … Continue Reading →
Increase your 12-Volt Business by 15% for Less the $100, in 45 days?
Sound impossible? Ready to start writing furious comments, then you’re ready to have a real conversation about our industry. Throughout social media and Mobile Electronic publications, we have seen dozens … Continue Reading →
3 Awesome Marketing Products that got the Mobile Electronics Industry Talking in 2017!
Alpine’s Electronics’ new $1500 USD Grizzly cooler, is it a joke or marketing genius? Many in the industry have laughed at this item, including me. But then I was thinking … Continue Reading →
Expanding Your 12-Volt Business, is Marine Audio the Holy Grail?
With the Spring audio season upon us, most mobile retailers get excited about this time of year. Spring brings new products and customers are out enjoying the outdoors and cruising/car … Continue Reading →
Say “No” to Changing the Factory Radio in 2017, add an Amplifier!
With Automotive Manufacturers incorporating features like CarPlay and Android Auto into their vehicles, people are utilizing the OEM head-unit more and more. The other issue … Continue Reading →
7 Mistakes the Modern Mobile Audio Salesmen are Making and Three Ways to Get More Sales!
In a time when blogs, reviews, and YouTubers are everywhere, customers can get information from anywhere via their tablets, laptops and mobile devices, why would … Continue Reading →
Fall in Love with Your Car Again?
Recently CE Outlook published an article on how millennials are keeping their used cars longer…I think this statement is untrue. I think people are keeping their used vehicles longer. The … Continue Reading →